4Good
StarHub was excited to launch their new 4G network in Singapore. The trouble was, Starhub’s rival telcos were also planning to announce their new 4G networks at the same time.
So, to stand out from the crowd, we didn’t launch a 4G network; we launched a 4Good network.
For the first time in telecommunications, this 4Good network allowed StarHub customers to donate their unused 4G data, talktime and SMS allowances to the underprivileged, rather than let them go to waste.
The campaign showcased the immense power of 4G technology by using it to transform lives, bring communities closer together and open up new worlds of possibilities for people all over the country.
The 4Good network was widely reported on by the Singaporean media and successfully set StarHub apart from its competitors.
So, to stand out from the crowd, we didn’t launch a 4G network; we launched a 4Good network.
For the first time in telecommunications, this 4Good network allowed StarHub customers to donate their unused 4G data, talktime and SMS allowances to the underprivileged, rather than let them go to waste.
The campaign showcased the immense power of 4G technology by using it to transform lives, bring communities closer together and open up new worlds of possibilities for people all over the country.
The 4Good network was widely reported on by the Singaporean media and successfully set StarHub apart from its competitors.