Paul Targett
Freelance, London, UK
Award-Winning. British. Senior. Creative. Copywriter.
Passionate about big, bold ideas, brilliant storytelling and culture-leading content.
Available for freelance bookings now – in London, or remote.
Work Experience
Freelance, London, UK
Senior Creative Copywriter / ACD
August 2020 – Present
Agencies: Redwood BBDO, Cain&Abel (DDB), Jam, Haygarth, Publicis Poke
Clients: YouTube, Adidas, Shelter, Nokia, Bank of England, Bosch, Vodafone, Johnson & Johnson, Citrix, Funding Circle, IQOS
Splash Worldwide (now Jellyfish), London, UK
Senior Creative Copywriter
September 2017 – July 2020
Clients: Nike, JD Sports, Hilton Hotels, YouTube, Norwegian Air, Parker Pens
Key responsibilities: For Nike, I creatively led several social content campaigns. For these projects, I was responsible for the ideation and script writing. I also creatively oversaw the shooting and editing. Some campaigns involved partnering with other brands, such as JD Sports, and travel to shoots around Europe and Nike HQ. My role at Splash also involved supporting junior members of the Creative team and helping to grow the business by pitching proactive ideas to existing clients.
DDB, Singapore
Creative Copywriter
April 2013 – April 2017
Clients: McDonald's, StarHub (telco)
Highlights: I ideated and wrote an award-winning, social-led campaign for McDonald's that successfully relaunched the Samurai Burger in Singapore. I was also involved in a first-of-its-kind initiative that connected imprisoned fathers with their families on Father’s Day, for the telco StarHub. My day-to-day work involved concepting and writing across all platforms, including social, press, TV, radio and online.
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Freelance, UK & Hong Kong
Junior / Creative Copywriter
January 2009 – February 2013
Spells at BBH Retail (UK) and Leo Burnett Hong Kong, plus other leading ad agencies
Clients: Audi, KFC, Sony, TimeOut, RSPCA
Brahm, Leeds, UK
Creative Intern
June 2007 – September 2007
Clients: Umbro, Morrisons, Oobi
Awards
The Drum's 'Chip Shop' Awards 2019 – Best Political Ad – Chip (1st)
Client: Virgin Atlantic
The Drum's 'Chip Shop' Awards 2019 – Best Professional Service Ad – Vinegar (2nd)
Client: Royal Mail
Creative Circle Awards 2017 – Best Low Budget TV & Cinema Commercial – Bronze
Client: McDonald's
Student Awards
D&AD Student Awards – Commendation & 'In Book'
Client: Puma
Sh! Awards – Winner
Agency: Brahm, Leeds
Shine Award – Runner-Up
Agency: Coley Porter Bell, London
Adidas Guerilla Marketing Challenge – Finalist
Client: Adidas
References
"Paul is an excellent Creative. His conceptual ability to twist a problem into a creative opportunity is outstanding. I can honestly say that I’ve loved every single creative review we’ve had together. Paul never fails to push, surprise, shock and scare – he’s everything you ask for in a Creative."
– Chris Goddard, Global Creative Director at Splash Worldwide / Jellyfish
"A driven, talented, hardworking bloke that delivers on time and on point with minimal fuss and drama. His easy-going demeanour makes him a hit with his co-workers and clients alike. We are fortunate to have had him for the last four years at DDB and any creative department would be fortunate to have him from here on out."
– Lester Lee, Creative Director at DDB Singapore
Training & Education
D&AD Masterclass
Copywriting for Impact
D&AD Masterclass
Powerful Presentation & Pitching Skills
University of Leeds, UK
Graphic & Communication Design, BA