Double Up
Nike needed to quickly educate their staff about their big new release – the Air Force 1 Shadow. To do this, we created fresh, relevant social pieces that informed and inspired – featuring real Nike team members.
The 3 films were all based around the idea of 'doubling up' (the USP of the Air Force 1 Shadow) and ran on all of Nike's internal social platforms.
My role: Creative Lead (Concept, Art Direction and Copy)
The 3 films were all based around the idea of 'doubling up' (the USP of the Air Force 1 Shadow) and ran on all of Nike's internal social platforms.
My role: Creative Lead (Concept, Art Direction and Copy)