Smart Ink
The average office worker gets through the paper equivalent of 6 12-meter trees, every year. This obviously isn’t good for our planet.
But how can Xerox – a printer ink brand – go from being part of the problem, to part of the solution and help people reduce the amount of paper they use?
Introducing Smart Ink. The printer ink that disappears after 14 days, leaving you with a fresh white piece of paper, ready to be used again and again. And again.
My role: Concept and Copy
But how can Xerox – a printer ink brand – go from being part of the problem, to part of the solution and help people reduce the amount of paper they use?
Introducing Smart Ink. The printer ink that disappears after 14 days, leaving you with a fresh white piece of paper, ready to be used again and again. And again.
My role: Concept and Copy