The Weekenders
It's easy to waste your weekend away binging on cat videos and crisps. So, we created a social campaign for Hilton that urged millennials to get out there and start living life to the full with action-packed weekend getaways.
Our inspiring hero film ran across social media – in long and short forms – along with supporting posts that continued the rhyming poetry of our cool, cultured spoken-word artist.
The results? It was Hilton's most successful social campaign ever, delivering a 51% increase in booking considerations.
My role: Copy
Awards: DADI Awards Nomination